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Privacy Policy

Date this policy was last updated: November 30, 2019

Who we are and how to contact us

Forward Democracy Limited ("us", "we", or "our") operates the website https://www.swapmyvote.uk/, also known here as swapmyvote.

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use swapmyvote and the choices you have associated with that data.

We use your data to provide services and improve the website. When you visit our website, you agree to the collection and use of information in accordance with this policy and our Terms of use.

Information Collection And Use

We collect several different types of information for various purposes to provide and improve your experience.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). We collect Personal Data from you as shown below. If authorized by you, we may access profile and other information from services like Facebook and Twitter. Personally identifiable information may include, but is not limited to:

By signing up, you consent to us processing your personal data including your political opinions and affiliations as expressed in your voting preferences, and sharing this data with your proposed and confirmed swap partners by email or text message. We will never share anything about your voting preferences with anyone else or post to your social media feeds without your permission.

Data Retention

Within eight weeks of an election result, we will anonymise all personal data relating to that election (removing name, email, phone number, and social media information) from our databases and delete backups from our records. We will retain anonymised data in perpetuity to facilitate study and public discussion of the effects of vote swapping.

We will retain personal contact information (name, email, phone number, and social media information) where you have given permission for us to contact you with messages relating to democracy, electoral reform, fundraising and other news. This will not have any of your political opinions associated with it beyond an interest in these types of topics.


When you sign up to swapmyvote with your Facebook account, you voluntarily share certain information from your Facebook profile. The details of that information depend on your Facebook privacy settings. Learn more at Facebook's full data use policy and Facebook's data privacy policy.


When you sign up to swapmyvote with your Twitter account, you voluntarily share certain information from your Twitter profile. The details of that information depend on your Twitter privacy settings. Learn more at Twitter's privacy policy.

Email login

When you sign up to swapmyvote with your email address, you voluntarily share your email address with your proposed and confirmed vote swap partners.

Usage Data

We may also collect information on how the swapmyvote website is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, part of your Internet Protocol address (IP address), unique device identifiers, and other diagnostic data.

Tracking and Cookie Data

We use technologies like cookies (small files stored on your browser), web beacons, or unique device identifiers to identify your computer or device so we can deliver a better experience. Our systems also log information like your browser, operating system and part of your IP address. For more information, review our Cookie Policy.

Use of Data

We use the collected data for various purposes:

Transfer Of Data

Your information, including Personal Data, may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United Kingdom and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We store some of your personal data on industry standard platforms including web and email servers. Access to these servers is strictly controlled with strong passwords and multi-factor authentication. Any temporary copies of data made for backup, diagnostic and other purposes by team members are kept on devices secured by strong passwords.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure Of Data

Legal Requirements

We will not disclose your personal data to anyone beyond what is required for the provision of the service, unless in the good faith belief that such action is necessary to:

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We may employ third party companies and individuals to facilitate our website or to assist us in analyzing how our website is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We use anonymised data in aggregate to monitor usage of the Application and to analyse political effects.

We use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Using the Google Ads Settings, visitors can opt out of Google Analytics for Display Advertising and customize Google Display Network ads. For more information, visit Google's privacy policy.


We use Mailchimp for communicating outside the platform. By opting in to hear from us in this way, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more at Mailchimp's legal policy.

Closing your account

You can permanently remove your account from the Swap My Vote Application. Your details will be removed entirely from the Application databases and you will no longer receive emails or SMS messages aimed at helping you find a voting partner.

Within eight weeks of an election result, we will anonymise all personal data relating to that election (removing name, email, and social media information) from our databases and delete backups from our records. We will retain anonymised data in perpetuity to facilitate study and public discussion of the effects of vote swapping.

If you have opted to receive news from us about electoral reform, digital democracy tools, fundraising, and reminders for future elections, you can unsubscribe at any time from the unsubscribe link in the email footer.

Our Service may contain links to other websites that are not operated by us. If you click on a third party link, you will be directed to that third party's website. We strongly advise you to review the Privacy Policy of every website you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party websites or services.

Children's Privacy

To be able to register to vote, UK citizens must be aged 16 (or 14 in Scotland). We do not knowingly contact or collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us so we can promptly obtain parental consent or remove the information. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page, and update the "last updated date" at the top.

We will let you know of any significant changes to the Policy via email or a prominent notice on our website.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us by email at hello@swapmyvote.uk.

Owner and Data Controller

Forward Democracy Limited
International House
Nile Street
United Kingdom
N1 7SR

Owner contact email: admin@forwarddemocracy.com